We are in a period of time when driving instructor training organistions are seixing the opportunity to market their services even on TV, such is the damand for a new career. In most cases they will advertise a fully maintained car, but it is not until to find further details that you will learn that in most cases this car will be leased.
It takes a different approach to see your business vehicle as a monthly expense rather than an asset to buy and maintain. Most driving instructor training schools will in fact lease a car for the student, sometimes in bulk to get cheaper rates and then will charge the car to the pupil, to give them a good start in their new career as as driving instructor.
Pupils receiving driving instructor training in Middlesbrough from a company called Clearway, will use Citroen C3 cars leased to ensure the right brand image is displayed throughout all their employed instructors and to keep running costs down with new modern cars. The fact that all the cars leased can be the same colour, make and model with the same signage can be a powerful marketing tool.
